6+ years in product design. Platforms with millions of users. Working across large-scale consumer, B2B and SaaS platforms in high-uncertainty environments. Ex-Product Design Lead at Kuper · Ex-Principal Designer at Samokat
About
Experience
Worked across early-stage initiatives in high-uncertainty areas. Turned unstructured business ideas into validated product concepts before roadmap commitment. Designed and launched a new delivery model balancing extended SLA (45–60 min) with user trust and business constraints
Feb 2024 — Apr 2025
Product Design Lead
E-grocery and delivery platform operating in 360+ cities
Owned UX strategy across grocery, non-food, restaurant, and B2B experiences. Led post-rebranding design update and restructured key flows to reflect the new brand and product direction. Mentored designers and aligned product and engineering around shared decisions
Owned core shopping journeys across grocery, non-food, and RTE: catalog, product page, search, filtering, and reviews. Restructured the product page and retailer homepage, increasing AOV and Add-to-Cart. Redefined web navigation, improving engagement with the catalog. Decisions grounded in research, product metrics, and market analysis. Extended and refined shared design system patterns
Contributed to core product initiatives including BNPL, loyalty, SberID, and monetization features. Extended and maintained the design system across app and web. Drove structural improvements across key user journeys, improving usability and consistency
Led the design function across SaaS and client products. Designed a B2B analytics SaaS platform from concept to release. Presented product direction during investor demos and fundraising rounds. Built early UX research practices and mentored designers
Designed web and mobile interfaces across SaaS and client projects. Contributed to discovery and early concept validation. Conducted UX research and created motion prototypes for product demos